More people are making buying decisions from the convenience of their home than ever before. Willowbend can take your product sample or advertising message directly to your desired consumer’s front door. Experience response rates double that of the mailbox at lower overall cost for delivery.
Why Direct to Door?
Advantages of Direct-to-Door
Impactful…response rates 2 to 3 times greater than direct mail
Proven…to generate response from audiences not influenced by direct mail
Cost effective…priced similarly to saturation mail programs
Return on advertising investment…extends impact of other media used
Targeted…reach the right type of customer desired in the neighborhoods where they live
Verifiable…delivery assured with real-time GPS tracking and verification protocols
Transparent…delivery campaigns available for client inspection, before, during and after distribution
Great for sampling…not as size and weight sensitive as other delivery methods
Digital Amplification…combined with digital platforms promoting consumer engagement
Widely Used Media Tactic…used by Fortune 500 & large regional companies in a variety of industries, including retail, grocery, consumer package goods, health care and fitness, telecom and cable, electric utilities, financial services & more
Best Uses of Direct to Door
Grand openings, re-openings
New product launches and special discount offers
Sampling new and existing products
Invitations to special events and seasonal promotions
Competitive blunting…protect existing customers and respond to new competitors
Consumer education initiatives
Reach ethnic markets…we especially understand the emerging Hispanic consumer opportunity
Increase adoption of on-line Apps
Reach Consumers Where They Live
Targeting Methodologies
Advanced geo-demographic mapping system allows our clients to select:
Specific household clusters meeting demographic profiles…
Within radius of store locations
By cities and larger sized metropolitan areas
Specific trade areas or geographic boundaries directed by client needs or third-party data
Delivery Assurance
National distribution network built over three decades of proven performance
Proprietary “Real-Time” GPS delivery tracking and verification platform
On-site delivery supervision and quality control
We Make it Easy for You
One-Stop Shopping Solution
Complete turn-key services available to combine with delivery: printing, poly-bag sourcing, logistics, warehousing, and fulfillment
Special discounts available for bundled services
Integrate with other direct marketing efforts, including direct mail, and our digital media offerings