Why Direct-to-Door?

Since the printing press was invented, door hangers and newspapers were the most common form of advertising used.  During the latter part of the 20^th Century, door hangers were replaced by direct mail in terms of utilization by marketers wishing to have the ultimate in low cost delivery to select consumers.  With the advent of the Internet, both direct mail and newspapers have lost their dominance in marketing placement of advertising spend.  Direct mail has become more expensive, and newspaper subscriptions are at all-time lows.  Conversely, technology has done more to make the front door more valuable as a marketing medium.  People spend more time at home, and they make more buying decisions at their kitchen table, and on their computers than ever before.  The level of technology use in today’s direct-to-door delivery allows for sophisticated targeting and distribution mapping, allowing marketers to reach their desired audience.  Plus, our real-time GPS delivery tracking platform provides the ultimate in delivery assurance to know the advertising is receiving on-time, on-target, and with the best delivery coverage possible.